Linda Yaccarino, CEO of X since June 2023, recently addressed advertisers in an open letter, highlighting her commitment to maintaining X as a global hub for real-time conversations. With her extensive background in media and advertising, Linda expressed her initial excitement in joining X, driven by its unique ability to facilitate global discourse.
However, Linda’s letter brought to light a significant issue revealed in a report by the U.S. House of Representatives Judiciary Committee, which uncovered an illegal boycott orchestrated by the Global Alliance for Responsible Media (GARM) and its affiliates against X. This boycott, according to the report, aimed to demonetise and limit certain viewpoints, thereby undermining the platform’s marketplace of ideas.
Picture: X’s CEO Linda Yaccarino on X.
In response, X has filed an antitrust lawsuit against GARM, the World Federation of Advertisers (WFA), and companies like CVS Health, Mars, Orsted, and Unilever. Linda condemned these actions, emphasising their detrimental impact on X’s user base, which includes a diverse array of individuals from sports fans to corporate leaders.
Despite these challenges, Linda proudly reported that user engagement on X has reached record highs, with active minutes and daily video views experiencing significant growth. She reaffirmed X’s commitment to providing a safe and dynamic environment for both users and advertisers, vowing to continue innovating while seeking justice through the courts for the harm caused by the illegal boycott.
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